What is Customer Success or customer success?

In relation to the concept, we can stay with the Lincoln Murphy definition (a reference in Customer Success since the term and the activity began to take shape in the market):

"customer success is when your customers achieve Jewelry Retouching Service the desired result through their interactions with your company" This term was initially applied to SaaS companies to Jewelry Retouching Service designate a professional who would not only help the client to use the software in the correct way, but would also help him to achieve good results with that solution, that is, to be successful when using the product. acquired.

Customer Success is based on the success of the customer (as the name implies) and this goes far beyond a customer who pays daily or knows how to use a tool.

In other words, customer success becomes the responsibility Jewelry Retouching Service of everyone within a company , from the very moment the interaction begins, regardless of the level, customer success is the main challenge.

This change in the concept of post-sale has transformed the market and since then companies have reinvented the way they treat customers, after they are already part of the portfolio.